Course / Course Details

Political Marketing 102

  • Roygbiv Business School image

    By - Roygbiv Business School

  • 12 students
  • N/A
  • (0)

Course Requirements

Internet connectivity, laptop or desktop computer, android phone or ios phone or tablet. For best experience use laptop 

Course Description

You'll will master how to organize field campaigns, raise and manage campaign funds, conduct ethical opposition research, and execute effective election day operations that ensure credible results. The modules also cover post-election communication and long-term political branding to sustain influence beyond the polls. Together, they equip learners with end-to-end expertise in managing real political campaigns—covering people, money, strategy, and reputation from start to finish—making them highly sought-after consultants for political candidates at all levels

Course Outcomes

Gaining advanced, hands-on experience in managing every phase of a political campaign — from mobilizing grassroots supporters to maintaining post-election credibility. Learners develop strong practical skills in fundraising, budgeting, field operations, and strategic communication, as well as in anticipating and countering opposition moves ethically. By the end of these modules, participants will be able to design, manage, and evaluate entire political campaigns with confidence, transform campaign victories into enduring political influence, and position themselves as expert political marketing consultants and strategists

Course Curriculum

  • 12 chapters
  • 12 lectures
  • 0 quizzes
  • N/A total length
Toggle all chapters
1 Grassroots and field campaigns
N/A


1 Post election strategies
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1 Election day
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1 Attack ads
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1 Opposition Research Techniques
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1 ROI
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1 Deep Dive
N/A


1 Fundraising & Budgeting
N/A


1 Field
N/A


1 Campaign events
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1 Door to door
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1 Food for thought
N/A


Instructor

Roygbiv Business School

As the Super Admin of our platform, I bring over a decade of experience in managing and leading digital transformation initiatives. My journey began in the tech industry as a developer, and I have since evolved into a strategic leader with a focus on innovation and operational excellence. I am passionate about leveraging technology to solve complex problems and drive organizational growth. Outside of work, I enjoy mentoring aspiring tech professionals and staying updated with the latest industry trends.

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