ROYGBIV Business School

Course / Course Details

Artificial Intelligence and Digital Marketing

Operations & Information Technology Management Programs

By - Roygbiv Business School
0 students
N/A
(0)

Course Requirements

A laptop (Windows/macOS) and reliable internet.
Basic computer and web skills; no coding required.
A Gmail address (for GA4/Search Console) and access to your brand’s social pages (Meta/Instagram/LinkedIn) — we can help set these up.
Chrome browser; free accounts for tools like Canva/Adobe Express and an AI assistant (e.g., ChatGPT/Gemini/Copilot).
Optional: Existing website or landing page to apply lessons (helpful but not mandatory).

Course Description

Discover how Artificial Intelligence is reshaping digital marketing—from research and personalization to automation and analytics. This hands-on course breaks down the tools, trends, and techniques you need to plan, execute, and optimize smarter campaigns. Ideal for marketers, entrepreneurs, and tech-savvy creatives ready to level up results without writing code.

Course Outcomes

By the end of the course, you will be able to:

Map the modern AI marketing stack and choose the right tools for your goals.
Research audiences and build personas using AI-assisted insight gathering.
Generate on-brand content (blogs, captions, ad copy, images) with quality controls and style guides.
Design data-driven, personalized campaigns and content calendars.
Automate workflows (email sequences, lead magnets, basic chat assistants) using no-code tools.
Run SEO tasks with AI support: keyword research, briefs, metadata, and on-page improvements.
Launch and optimize paid ads with AI-assisted variations, A/B tests, and budget pacing.
Track performance using GA4, UTM conventions, and AI summaries for quick insights.
Apply responsible AI practices (disclosure, bias checks, privacy) in your marketing.
Deliver a capstone: a complete AI-powered campaign plan tailored to your brand or project.

Course Curriculum

1 chapters
10 lectures
0 quizzes
N/A total length

Toggle all chapters

1 1

4.2 Min

2 2

5.29 Min

3 3

8.09 Min

4 4

4.09 Min

5 5

2.07 Min

6 6

7.25 Min

7 7

7.34 Min

8 8

3.17 Min

9 9

2.12 Min

10 10

3.07 Min

Instructor

As the Super Admin of our platform, I bring over a decade of experience in managing and leading digital transformation initiatives. My journey began in the tech industry as a developer, and I have since evolved into a strategic leader with a focus on innovation and operational excellence. I am passionate about leveraging technology to solve complex problems and drive organizational growth. Outside of work, I enjoy mentoring aspiring tech professionals and staying updated with the latest industry trends.

5 Rating