ROYGBIV Business School | Political Marketing 101

Course / Course Details

Political Marketing 101

Executive Education

By - Roygbiv Business School
3 students
N/A
(0)

Course Requirements

Internet connectivity, laptop or desktop computer, android phone or ios phone or tablet. For best experience use laptop

Course Description

This course equips aspiring campaign strategists, political consultants, and public office seekers with the tools and techniques needed to win in today’s fast-paced political landscape. It covers the essentials of political branding, voter psychology, campaign messaging, media relations, digital advertising, grassroots mobilization, and data-driven decision-making. With real-world case studies and actionable insights, participants will learn how to design and implement winning political marketing strategies.

Course Outcomes

Master the art of persuasive political communication.

Understand voter behavior and craft messages that resonate.

Learn how to leverage social media, digital tools, and traditional media for campaigns.

Gain strategies to build trust, credibility, and strong political brands.

Acquire practical skills to manage campaigns, mobilize supporters, and influence public opinion.

Course Curriculum

19 chapters
20 lectures
0 quizzes
N/A total length

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1 Introduction

N/A

1 Communication

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1 Media management

N/A

1 Campaign framework case

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1 Campaign strategies

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1 Message development

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1 SWOT

N/A

1 Campaign plan

N/A

2 Campaign plan

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1 Case

N/A

1 Positioning

N/A

1 Political candidate brand

N/A

1 Profiling and segmentation

N/A

1 Opinion polls

N/A

1 Understanding your voters

N/A

1 Case strategy

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1 Public opinions

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1 Political campaigns

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1 Political marketing

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1 Crisis navigation

N/A

Instructor

Roygbiv Business School

As the Super Admin of our platform, I bring over a decade of experience in managing and leading digital transformation initiatives. My journey began in the tech industry as a developer, and I have since evolved into a strategic leader with a focus on innovation and operational excellence. I am passionate about leveraging technology to solve complex problems and drive organizational growth. Outside of work, I enjoy mentoring aspiring tech professionals and staying updated with the latest industry trends.

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Duration N/A
Lectures 20 lessons
Enrolled 3 students
Category: Executive Education
0 Quizzes
Language: English
Skill Level Beginner
Certificate of Completion
Full lifetime access

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