Course / Course Details
By - Roygbiv Business School
Internet connectivity, laptop or mobile android/ios phones or tablet. For best experience use laptop
Marketing automation refers to the use of technology and software to automate repetitive marketing tasks—such as sending emails, managing campaigns, segmenting audiences, nurturing leads, and measuring ROI .
Common features of these platforms include lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell/upsell workflows, customer retention, and marketing performance analytics
productivity by automating repetitive tasks .
Improve workflows and internal alignment, especially between marketing and sales teams .
Enhance conversion and retention rates thanks to targeted, data-driven messaging .
Make smarter decisions with analytics that clarify which campaigns are working and which aren’t .
As the Super Admin of our platform, I bring over a decade of experience in managing and leading digital transformation initiatives. My journey began in the tech industry as a developer, and I have since evolved into a strategic leader with a focus on innovation and operational excellence. I am passionate about leveraging technology to solve complex problems and drive organizational growth. Outside of work, I enjoy mentoring aspiring tech professionals and staying updated with the latest industry trends.
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